Franceen Friefeld, RD., LD., P.H.Ec.
President & Founder
Plated Concepts®
(contact: fran@platedconcepts.com
617-448-0205)

Franceen is a registered dietitian, expert speaker and top-rated nutrition author, with over 25 years of experience helping the food service industry meet the strong demand for better health through on-site healthy dining initiatives. She works with organizations nationwide, who are benefiting from her unique and focused support, through stronger positioning and a competitive edge, improved customer and client loyalty and a stronger ROI.

She is a sought out professional speaker and currently the owner and founder of Friefeld & Associates, LLC (DBA; Plated Concepts®) a leading provider of wellness programs and services to the food service industry. Her company supplies tools, resources and consulting services, which address the strong consumer demand for healthier fare as well as government legislation for nutrient labeling and elimination of trans fats.

With her strong business, marketing and food service management skills, wellness solutions are developed and offered with in–depth expertise and knowledge of the “challenges from a business perspective”. Friefeld’s proven strategies, executed across large-scale and individual programs focus on how establishments need to strategize to address the rising obesity epidemic and American’s desire for better health. Through her unique expertise, she provides an easy way for corporations to provide wellness programs, products, promotions and services leading to improved customer satisfaction, participation and business growth.

Friefeld frequently authors articles for consumer and trade magazines and has appeared on radio and television talk shows throughout the US and Canada. She is the former television host for The Weigh To Go, a syndicated 30-minute healthy cooking show, which aired on the Life network and several markets oversees. Friefeld is co-author of The Healthy Weigh (featured on Bestsellers) and Fill Up Not Out®, which has received numerous testimonials and has been rated one of 5 top nutrition programs by aboutnutrition.com. Her newest book The Ultimate Guide for Creating Quick and Healthy Meals is pending release in 2012.


About Plated Concepts®

Plated Concepts® (www.healthonthemenu.com)supplies the food service industry with tools, branded programs and consulting services, which address the strong demand for healthier fare.

Through unique expertise, the Plated Concepts® team of professionals provide an easy, credible way for food service providers to address the strong consumer demand for healthier choices thus increasing their business and making them more competitive.

Dynamic Keynotes and Workshops

Nobody educates and inspires audiences better about the world of healthy dining other than Franceen, The Food Industry’s Nutrition Leader.

Franceen entertains and enlightens as she delivers essential and practical strategies for healthy dining success with boundless energy, unprecedented humor and a common-sense approach.

From the latest healthy dining trends, to consumer insight, demographics and cost-effective strategies, choose from a variety of topics, which can be tailored to meet the specific needs of your organization. To learn more visit http://www.franceenspeakshealthy.com/index.php?option=com_content&view=article&id=38&Itemid=5

The Healthy Dining Toolkits
These top rated kits make it easy for food service operators to build a dynamic healthy dining program with strong proactive positioning.

Choose from 4 comprehensive kits: Marketing Kit, Recipe & Signage Kit, Nutrition Training Kit, and Complete Toolkit. Learn more by visiting http://www.healthonthemenu.com/index.php?option=com_content&view=article&id=39&Itemid=129


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